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And your scalp is getting the goods, too, thanks to new launches from dpHue, Ouai, and Inala. Just be sure to leave a little room on your shopping list for at least one of our favorite hair launches of the month. Summer is so close, you can practically feel it in your hair follicles. Now's the time to conjure up a new summer look, prep your hair for more sun exposure than it's been used to, or upgrade your accessories — or all of the above. And thankfully, there are plenty of new hair products launching in May to make that happen.
SHINE
If using a hair mask is a new part of your weekly routine, this leave-in mask is easy to apply and saves time while still working to repair damage and restore your hair to its smoothest, softest and bounciest state. It's won a GH Beauty Award and has a patented peptide formula to specifically address damaged hair. The almond scent isn’t the only delicious thing about this conditioner. Its coconut amino acid blend leaves hair silky soft with a body boost, stronger and more manageable. Drunk Elephant has shown us how good marula oil is for our skin, so now they’re spotlighting marula butter for your hair with the same hydrating effect. There’s also vitamin E rich mongongo oil to sooth and moisturize.
The Salon at Ulta Beauty
This buzzed-about brand allows you to create your own customized formulas, from shampoo and conditioner to serums and masks. For a fun twist, you can further personalize your products by choosing a color and scent. "This hair mask made my color-treated, heat-styled hair feel silky, healthy and less like straw-like in one use," says Franzino. And the price is right, plus it has an almost perfect five-star rating on Sally Beauty across close to 100 reviews. We appreciate that the mask is phthalate-free, according to the brand, and is designed to improve wet detangling so you can brush or comb through your hair easily.
Coco & Eve Leave-in Conditioner
"So go ahead, pamper yourself and enjoy the benefits of a rejuvenating hair mask for gorgeous, salon-worthy hair," Soshyn says. Just like a bag can complete an outfit, hair accessories can complete a hair style. Next time you’re styling your hair, consider headbands, styling clips or hair scarves for a finishing touch. If you’re looking to add length or volume, try clip-in extensions. Whether you’ve embraced your natural silver strands or followed the trend and dyed them, gray and white hair is notoriously tough to maintain because it’s so prone to yellowing.
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To keep blonde hair looking its best, Dueñas turns to Schwarzkopf Professional's BLONDME collection. "Having an entire line dedicated to blonde hair with so much research and design into their products it makes it stand out," he says. For the perfect sleek blowout, Yumi recommends the 2 in 1 Silkening Leave-in Conditioner and for nourishing hydration, the Deep Conditioner Shine Treatment. Find the perfect hair color for you with our virtual try-on experience. Lastly, it’s worth knowing a few handy things that apply to any hair texture and concern.
Best used on damp hair, it requires blow-drying with tension to activate its formula, which also nicely guards against heat damage. Goldwell’s dry hair oil was a strong smoother and the top shine booster in the GH Beauty Lab’s anti-frizz styler test. Hair was “very shiny” and “never frizzy over many uses," others said. The oil blocked frizz on hair samples in the Lab’s test and tied for #1 at keeping users’ hair frizz-free all day. Created by celebrity hairstylist Jen Atkin, OUAI features a lineup of chicly packaged hair care products infused with noteworthy scents.
Finally, if you’re applying hair growth serum in the evening, consider your skin type—since certain ingredients, such as oils, can potentially rub off onto your pillow and be transferred to skin. “For sensitive or acne-prone skin, either frequent pillowcase changes or wearing a hair bonnet after serum application may be helpful,” she says. You can also find hair growth serums that contain active ingredients that have been FDA-approved to promote hair growth, like minoxidil. My hair journey is ever-evolving but I finally feel like I’ve gotten into a great routine. During the warmer months I go for protective styles like braids both for ease and to switch things up from my go-to, a silk press. Lastly, whether my hair is in braids or worn straight, I always spray Charlotte Mensah’s Manketti Oil Finishing Mist for some sheen.
Top picks for the best hair masks for growth in 2024
Melissa Rose, a hairstylist at Arisa NYC says that the brand has some stellar formulas — namely, the OUAI Detox Shampoo. With a 4.7-star rating on Ulta across more than 4k online reviews, this nourishing hair mask comes with a "game-changing brush," according to Teich. It "gently detangles knots while working the mask thoroughly through even dense strands," she says.
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The most important step is to test your serum before using it for the first time. “Apply the serum to a small spot on the scalp for a few days to ensure that there is no irritation before applying it more broadly,” says Dr. Mirmirani. “A measured approach is best.” To that end, get comfortable with the fact that you’ll need to be both consistent and patient in your usage, as the results can take time. Meanwhile, “the goal of a serum is to target the hair follicle directly by delivering compounds that may allow for improved or optimal hair growth,” says Dr. Mirmirani. These ingredients are those that aren’t typically found in the diet, such as minoxidil and plant-based compounds.
We also conduct weathering procedures to mimic hair exposure to UV light and heat styling and an environmental chamber that exposes hair to high levels of humidity to test frizz-fighting claims. In fact, Lab data analysis showed that it restored overbleached hair samples with just two uses. Designed for all hair types and textures, simply shampoo (but don't condition!), towel dry, apply one to two dime-sized pumps working from ends to roots, let sit for four minutes and then style.
Children’s hair care is just as important as adults’, so it’s important to find hair care products that maintain hair and scalp health. Ulta Beauty offers a growing collection of kids shampoo, conditioner and treatment products for all hair types. Chambers-Harris says to "look for oils like argan oil, coconut oil, and jojoba oil," as you're shopping for a hair oil. When choosing your hair products like shampoos, conditioners, and styling products, take care to read the ingredient label for what can help and harm your hair.
They leave the strands feeling clean without stripping them of their natural oils (with curls, it’s all about moisture, I’ve learned). No matter whether you embrace a complex styling routine to coif your natural curls or prefer to simply wash and air dry your straight hair, the haircare space has never been more saturated with products for every hair texture and type. It can make curating a haircare routine feel slightly overwhelming—which is exactly why we decided to put together this ultimate list of the top haircare brands out there, as well as the must-try product from each one. Over 800 Target online customers praise this budget-friendly hair mask that is phthalate- and sulfate-free.
This mask from Colleen Rothschild is suitable for all hair types, including color-treated hair. Although it contains rich oils and butters to nourish your hair, smooth frizz, and reduce split ends, the formula does its job without leaving behind a heavy, greasy residue. Bouncy blowouts, slick buns, and curl hacks have been everywhere lately—and for good reason. “We spent the last few years really focused on hair and scalp health,” says celebrity hairstylist Justine Marjan. “But women are ready for higher-maintenance styling routines.” Today’s trending hair looks bridge the gap between healthy and stylized hair. “The products of today can block out frizz and give strands mirrorlike shine, but without weighing down the hair or compromising hair quality,” says celebrity hairstylist Chris Appleton.
The 5-in-1 treatment helps strengthen hair, per the brand's claim, and lubricates hair to prevent further damage. Argan oil helps tame frizzy hair, restoring your locks to optimal health. However, the signature coconut and fig scent may not to be to everyone's liking. The brand says the product is also good for helping with frizz and increasing shine. It can be used on fine, medium and thick hair types, making it a versatile pick. However, some shoppers did not see much results when using the mask.
If you’re not sure where to start, check out our hair care quiz to get personalized product recommendations to achieve your hair goals. Try new hair colors to see if they suit you with Ulta Beauty’s virtual hair color try-on tool. Simply snap a selfie and swatch new colors from some of our favorite hair care brands. If you’re looking for a no-stress routine, consider shopping for a shampoo and conditioner pair.
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